Behind the Brand

Modern holistic beauty honoring old world rituals.

We believe in safe, non-toxic beauty formulated with clean ingredients in responsible packaging. We believe less is more and that our beauty habits should cultivate self-love while providing a multi-sensory experience embracing our mind, body and soul. We believe that skin care is self care. This belief has resulted in an innovative multifunctional collection of performance driven self care products creating a unique world of beauty that offers a more meaningful experience. 

Inspired by the grandeur of nature while honoring the epic beauty practices of yesteryear our multifunctional line offers versatility that is unrivaled. With our signature apothecary inspired approach, every step of a beauty ritual can be fully customized. Each universal product is made to support healthy skin and has the ability to be used as is or can be customized for a boost creating a unique perfect skin care experience. The collection truly elevates daily rituals while offering superior functionality.

Our plant-based skincare is lovingly hand crafted with intention in small batches. We great take pride in sourcing high quality ingredients for our original formulas rich in natural and organic ingredients. Eternal Apothic products are created without the use of any harsh chemicals or preservatives, phthalates, parabens, nano-materials, petrochemicals, fillers, synthetic fragrances/dyes or animal testing, many of our products are suitable for Vegan and Gluten-Free lifestyles. We hope you'll enjoy!


Founder of Eternal Apothic

Envisioned by a northern California licensed aesthetician is the notion our daily grooming habits can work to improve the health and appearance of our skin and also embrace experiential sensory indulgences raising our vibrational frequency projecting positivity and gratitude giving daily opportunities to connect mind, body and soul. As a celebration of timeless and everlasting beauty, Alyson Osburn founder of Eternal Apothic made it her mission to offer performance driven botanically based self-care products with attention to creating memorable experiences. 

After 15 years of working in the treatment room, Alyson saw first hand how many struggle daily with compromised skin. Manifesting itself in many ways on all types of skin, skin irritation was the primary issue she helped her clients with. She realized without happy, healthy skin her clients anti-aging regimens were inhibited.

Her hands on experience is transformed here into a modern holistic skin care line with potent formulas focused on improving skin health, offering total self-care. Always looking for ways to enrich our self-care rituals and with an enduring love of the natural world she has created the Eternal Apothic universal collection - ideal for a wide range of skin types. With her attention to detail comes an extra-ordinary experience inspired by ancient plant wisdom and multi-cultural beauty rituals: Eternal Apothic is the ultimate ingredient driven, multi-functional clean beauty with and emphasis on elevating ones entire being.


"When I reflect on the simplest of things that can bring joy, relieve stress and restore well being it reminds me exactly why I became involved in the beauty industry in the first place. As a farmers daughter, I developed an affinity to plants and their multitude of healing powers at an early age - and as I grew, so did that passion. My curiosity for plant wisdom combined with my knowledge and experience as an aesthetician has led my drive to create this product line - taking great pride helping to improve a persons daily life by creating meaningful moments of self-care, either at home or in the treatment room."